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IMMEDIATE RELEASE
Shoppers Food & Pharmacy, to Combat Bottom-of-Basket Loss With LaneHawk™
Evolution Robotics Retail, Inc. to focus on LaneHawk™
LANHAM, MD January 16, 2007 Evolution Robotics Retail, Inc., a leading provider of robotic vision-based solutions to the retail industry, and Shoppers Food & Pharmacy, a division of SUPERVALU, Inc. (NYSE: SVU) announced today that Shoppers will deploy Evolution Robotics Retail's LaneHawk Visual Scanner in six area stores to combat bottom-of-basket (BOB) loss.
"BOB shrink is a problem grocery retailers have tried to combat for years, with pretty limited results," said Kurt Schertle, Senior Vice President of Merchandising for Shoppers. "We have been testing LaneHawk extensively, and are very impressed by the results. LaneHawk is the first product we have found that actually works in reducing BOB loss."
Until now, most efforts to reduce BOB loss have depended on cashiers visually checking the bottom of customers' carts using mirrors, stickers, training, or other detection devices and then manually scanning those items. With current pressure to increase checkout productivity, it is difficult for cashiers to check for BOB items consistently. Using its patented visual pattern recognition (ViPR®) technology, LaneHawk is able to detect, identify, and present BOB items directly to the point of sale, enabling cashiers to add those items directly to the transaction.
"LaneHawk also captures valuable transaction data to help us track what BOB items we are selling, and whether cashiers are actually ringing up BOB items. It is an effective tool for both front end operations as well as loss prevention," said Mike Mays, Director of Loss Prevention for Shoppers.
The six stores will begin implementation in first quarter 2007. Added Alec Hudnut, Evolution Robotics Retail's Chief Executive Officer, "We are excited to be selected by Shoppers to help them reduce BOB loss and increase their bottom line. We look forward to working with Shoppers, and our strategic implementation partner, IBM, in the coming months."
About Evolution Robotics Retail, Inc.
Evolution Robotics Retail, Inc., is based in Pasadena, CA, and develops intelligent products and solutions for the retail industry based on VIPR®, which is considered the "gold standard" implementation of scale-invariant feature transformation (SIFT) algorithms. The company's flagship product is LaneHawk™, a Visual Scanner for Preventing Bottom-of the-Basket Loss. Evolution Robotics Retail is a subsidiary of Evolution Robotics, Inc., and is an operating company of Idealab, a creator and operator of technology businesses (www.evoretail.com).
About Shoppers Food & Pharmacy
Shoppers Food & Pharmacy operates 64 stores in the Baltimore, northern Virginia and Washington, D.C. areas, and provides consumers a full-service supermarket with the finest quality foods, full-service pharmacies and in-store full-service banks. Shoppers targets the price-conscious segment of the market with over 30,000 everyday low prices and a commitment to save up to 20 percent every day with no card needed. Shoppers, which began in 1949 as Jumbo Food Stores, became part of the SUPERVALU family in 1999.
www.evolution.com
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